Clearly, only the biggest and most flexible television companies are going to be able to compete complete in such a rich and hotly-contested market. （48） This alone demonstrates that the television business is not an easy world to survive in a fact underlined by statistics that show that out of eighty European television networks no less than 50% took a loss in 1989.
Moreover, the integration of the European community will oblige television companies to cooperate more closely in terms of both production and distribution.
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